In the second quarter of 2023, Facebook was the most popular social media platform to purchase products on for all generations except for Gen Z, who preferred using Instagram. Gen Z shoppers also liked using TikTok for social commerce, with nearly half using the paltform for purchasing products.
Social media platforms consumers used to purchase products worldwide in 2nd quarter 2023, by generational cohort
19,293 total consumers participated in the survey in the following countries: the U.S., UK, Ireland, Australia, New Zealand, Italy, Poland, Portugal, Spain, Germany, Austria, the Netherlands, Belgium, France, Czechia, Greece, Sweden, Norway, Denmark, and Finland, with at least 1,000 participants per country.
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Klarna. (October 10, 2023). Social media platforms consumers used to purchase products worldwide in 2nd quarter 2023, by generational cohort [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1417537/social-commerce-platforms-product-purchases-generation/
Klarna. "Social media platforms consumers used to purchase products worldwide in 2nd quarter 2023, by generational cohort." Chart. October 10, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1417537/social-commerce-platforms-product-purchases-generation/
Klarna. (2023). Social media platforms consumers used to purchase products worldwide in 2nd quarter 2023, by generational cohort. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1417537/social-commerce-platforms-product-purchases-generation/
Klarna. "Social Media Platforms Consumers Used to Purchase Products Worldwide in 2nd Quarter 2023, by Generational Cohort." Statista, Statista Inc., 10 Oct 2023, https://www.statista.com/statistics/1417537/social-commerce-platforms-product-purchases-generation/
Klarna, Social media platforms consumers used to purchase products worldwide in 2nd quarter 2023, by generational cohort Statista, https://www.statista.com/statistics/1417537/social-commerce-platforms-product-purchases-generation/ (last visited December 21, 2024)
Social media platforms consumers used to purchase products worldwide in 2nd quarter 2023, by generational cohort [Graph], Klarna, October 10, 2023. [Online]. Available: https://www.statista.com/statistics/1417537/social-commerce-platforms-product-purchases-generation/
