According to a survey conducted among companies in Hong Kong in 2022, all digital channels were projected to post ad spend growth in 2023, especially CTV which led with a growth rate of 14.4 percent. In contrast, traditional channels were estimated to decline in the advertising budget.
Projected annual ad spend growth in Hong Kong in 2023, by channel
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Projected annual ad spend growth in Hong Kong in 2023, by channel
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among surveyed companies, both brands and agencies accounting for 42 percent and other types of company occupying 16 percent
Method of interview
Email survey
Supplementary notes
Original question: provide your best estimate for the following: budget percent +/- for projected 2023 total media ad spend vs. actual 2022 total media ad spend by channel.
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IAB Hong Kong. (November 16, 2022). Projected annual ad spend growth in Hong Kong in 2023, by channel [Graph]. In Statista. Retrieved April 27, 2025, from https://www.statista.com/statistics/1378759/hong-kong-projected-advertising-spending-growth-by-channel/
IAB Hong Kong. "Projected annual ad spend growth in Hong Kong in 2023, by channel." Chart. November 16, 2022. Statista. Accessed April 27, 2025. https://www.statista.com/statistics/1378759/hong-kong-projected-advertising-spending-growth-by-channel/
IAB Hong Kong. (2022). Projected annual ad spend growth in Hong Kong in 2023, by channel. Statista. Statista Inc.. Accessed: April 27, 2025. https://www.statista.com/statistics/1378759/hong-kong-projected-advertising-spending-growth-by-channel/
IAB Hong Kong. "Projected Annual Ad Spend Growth in Hong Kong in 2023, by Channel." Statista, Statista Inc., 16 Nov 2022, https://www.statista.com/statistics/1378759/hong-kong-projected-advertising-spending-growth-by-channel/
IAB Hong Kong, Projected annual ad spend growth in Hong Kong in 2023, by channel Statista, https://www.statista.com/statistics/1378759/hong-kong-projected-advertising-spending-growth-by-channel/ (last visited April 27, 2025)
Projected annual ad spend growth in Hong Kong in 2023, by channel [Graph], IAB Hong Kong, November 16, 2022. [Online]. Available: https://www.statista.com/statistics/1378759/hong-kong-projected-advertising-spending-growth-by-channel/
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