During a 2023 survey, 67 percent of responding consumers from Denmark stated that blogs or influencers had the largest importance as inspiration sources in their purchasing process. On the other hand, 88 percent named the social media presence of brands and online stores as the most important.
Share of consumers inspired by selected sources in the purchasing process in Denmark from 2021 to 2023
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Statista. (June 1, 2023). Share of consumers inspired by selected sources in the purchasing process in Denmark from 2021 to 2023 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1416674/shopping-inspiration-sources-denmark/
Statista. "Share of consumers inspired by selected sources in the purchasing process in Denmark from 2021 to 2023." Chart. June 1, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1416674/shopping-inspiration-sources-denmark/
Statista. (2023). Share of consumers inspired by selected sources in the purchasing process in Denmark from 2021 to 2023. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1416674/shopping-inspiration-sources-denmark/
Statista. "Share of Consumers Inspired by Selected Sources in The Purchasing Process in Denmark from 2021 to 2023." Statista, Statista Inc., 1 Jun 2023, https://www.statista.com/statistics/1416674/shopping-inspiration-sources-denmark/
Statista, Share of consumers inspired by selected sources in the purchasing process in Denmark from 2021 to 2023 Statista, https://www.statista.com/statistics/1416674/shopping-inspiration-sources-denmark/ (last visited October 02, 2024)
Share of consumers inspired by selected sources in the purchasing process in Denmark from 2021 to 2023 [Graph], Statista, June 1, 2023. [Online]. Available: https://www.statista.com/statistics/1416674/shopping-inspiration-sources-denmark/