During a 2023 survey, it was found that 37 percent of consumers from Denmark followed online stores, brands, or influencers on social media. A year earlier, the share stood at 34 percent.
Share of consumers who followed online stores, brands, or influencers on social media in Denmark in 2022 and 2023
Characteristic
Share of respondents
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Dansk Erhverv. (May 30, 2023). Share of consumers who followed online stores, brands, or influencers on social media in Denmark in 2022 and 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1416648/consumers-follow-influencers-denmark/
Dansk Erhverv. "Share of consumers who followed online stores, brands, or influencers on social media in Denmark in 2022 and 2023." Chart. May 30, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1416648/consumers-follow-influencers-denmark/
Dansk Erhverv. (2023). Share of consumers who followed online stores, brands, or influencers on social media in Denmark in 2022 and 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1416648/consumers-follow-influencers-denmark/
Dansk Erhverv. "Share of Consumers Who Followed Online Stores, Brands, or Influencers on Social Media in Denmark in 2022 and 2023." Statista, Statista Inc., 30 May 2023, https://www.statista.com/statistics/1416648/consumers-follow-influencers-denmark/
Dansk Erhverv, Share of consumers who followed online stores, brands, or influencers on social media in Denmark in 2022 and 2023 Statista, https://www.statista.com/statistics/1416648/consumers-follow-influencers-denmark/ (last visited July 22, 2024)
Share of consumers who followed online stores, brands, or influencers on social media in Denmark in 2022 and 2023 [Graph], Dansk Erhverv, May 30, 2023. [Online]. Available: https://www.statista.com/statistics/1416648/consumers-follow-influencers-denmark/