During a December 2022 global survey, 62 percent of responding marketers said they were extremely or very confident in their return on investment (ROI) measurement on social media. On over-the-top (OTT) and connected TV (CTV), native advertising, podcasts, and audio streaming, that share stood below 50 percent.
Marketers' confidence level in their return on investment (ROI) measurement in selected channels worldwide as of December 2022
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Insider Intelligence (@ChartoftheDay_). (August 17, 2023). Marketers' confidence level in their return on investment (ROI) measurement in selected channels worldwide as of December 2022 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1415374/marketers-confidence-roi-measurement-channels-worldwide/
Insider Intelligence (@ChartoftheDay_). "Marketers' confidence level in their return on investment (ROI) measurement in selected channels worldwide as of December 2022." Chart. August 17, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1415374/marketers-confidence-roi-measurement-channels-worldwide/
Insider Intelligence (@ChartoftheDay_). (2023). Marketers' confidence level in their return on investment (ROI) measurement in selected channels worldwide as of December 2022. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1415374/marketers-confidence-roi-measurement-channels-worldwide/
Insider Intelligence (@ChartoftheDay_). "Marketers' Confidence Level in Their Return on Investment (Roi) Measurement in Selected Channels Worldwide as of December 2022." Statista, Statista Inc., 17 Aug 2023, https://www.statista.com/statistics/1415374/marketers-confidence-roi-measurement-channels-worldwide/
Insider Intelligence (@ChartoftheDay_), Marketers' confidence level in their return on investment (ROI) measurement in selected channels worldwide as of December 2022 Statista, https://www.statista.com/statistics/1415374/marketers-confidence-roi-measurement-channels-worldwide/ (last visited December 30, 2024)
Marketers' confidence level in their return on investment (ROI) measurement in selected channels worldwide as of December 2022 [Graph], Insider Intelligence (@ChartoftheDay_), August 17, 2023. [Online]. Available: https://www.statista.com/statistics/1415374/marketers-confidence-roi-measurement-channels-worldwide/
