J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowDuring a December 2022 global survey, 62 percent of responding marketers said they were extremely or very confident in their return on investment (ROI) measurement on social media. On over-the-top (OTT) and connected TV (CTV), native advertising, podcasts, and audio streaming, that share stood below 50 percent.
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