Default sources for TV content in the U.S. 2018-2024

Published by
Julia Stoll,
Nov 11, 2024

As of 2024, online platforms were the most common default choice for viewers in the U.S., with two in three respondents indicating these as their first thing to turn on when they want something to watch. While streaming consumption constantly grew in recent years, pay TV services declined in popularity.

Default sources for watching TV and video streaming content in the United States from 2018 to 2024

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Release date

September 2024

Region

United States

Survey time period

2018, 2021, 2024

Number of respondents

1,600 respondents

Age group

16-74 years

Special properties

interviews with those who watch at least 1 hour of TV per week and have broadband at home

Supplementary notes

Original question: “What’s your default source for TV viewing?”

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Overview

6

Selected pay TV providers

5

Consumer behavior

6

Streaming and vMVPDs vs. pay TV

5

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