Influencer marketing spend and social ad spend growth in the U.S. 2023

Published by Statista Research Department, Dec 10, 2024
According to a forecast from July 2023, influencer marketing spending in the United States will grow more than three times faster than social ad spend in 2023, and it will continue growing gradually with around 14 percent from year to year until 2025.

Influencer marketing spending and social advertising spending growth in the United States from 2019 to 2025

CharacteristicInfluencer marketing spending growthSocial ad spending growth
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Showing entries 1 to 7 (7 entries in total)
Statistic: Influencer marketing spending and social advertising spending growth in the United States from 2019 to 2025

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Release date

September 2023

Region

United States

Survey time period

2019 to 2022

Supplementary notes

Social ad spending growth is the combined figure for U.S. social network ad spending and YouTube gross ad revenues.
Influencer marketing includes payments made to influencers or their representatives to promote products and services primarily on social media and other platforms featuring user generated content.

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