According to a forecast from July 2023, influencer marketing spending in the United States will grow more than three times faster than social ad spend in 2023, and it will continue growing gradually with around 14 percent from year to year until 2025.
Influencer marketing spending and social advertising spending growth in the United States from 2019 to 2025
Social ad spending growth is the combined figure for U.S. social network ad spending and YouTube gross ad revenues.
Influencer marketing includes payments made to influencers or their representatives to promote products and services primarily on social media and other platforms featuring user generated content.
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Insider Intelligence, & X (Twitter) (@IntelInsider). (September 7, 2023). Influencer marketing spending and social advertising spending growth in the United States from 2019 to 2025 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1414712/influencer-marketing-vs-social-ad-spending-usa/
Insider Intelligence, und X (Twitter) (@IntelInsider). "Influencer marketing spending and social advertising spending growth in the United States from 2019 to 2025." Chart. September 7, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1414712/influencer-marketing-vs-social-ad-spending-usa/
Insider Intelligence, X (Twitter) (@IntelInsider). (2023). Influencer marketing spending and social advertising spending growth in the United States from 2019 to 2025. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1414712/influencer-marketing-vs-social-ad-spending-usa/
Insider Intelligence, and X (Twitter) (@IntelInsider). "Influencer Marketing Spending and Social Advertising Spending Growth in The United States from 2019 to 2025." Statista, Statista Inc., 7 Sep 2023, https://www.statista.com/statistics/1414712/influencer-marketing-vs-social-ad-spending-usa/
Insider Intelligence & X (Twitter) (@IntelInsider), Influencer marketing spending and social advertising spending growth in the United States from 2019 to 2025 Statista, https://www.statista.com/statistics/1414712/influencer-marketing-vs-social-ad-spending-usa/ (last visited December 22, 2024)
Influencer marketing spending and social advertising spending growth in the United States from 2019 to 2025 [Graph], Insider Intelligence, & X (Twitter) (@IntelInsider), September 7, 2023. [Online]. Available: https://www.statista.com/statistics/1414712/influencer-marketing-vs-social-ad-spending-usa/
