Influencer marketing spending worldwide and in the U.S. 2022-2023
In 2022, influencer marketing spending in the United States equaled 22.19 billion U.S. dollars, which was less than global spending by close to 7 billion, which stood at around 29.14 billion in the given year. During 2023, global influencer marketing spending reached 34.08 billion, while in the U.S. it amounted to 26.09 billion dollars.