In 2022, influencer marketing spending in the United States equaled 22.19 billion U.S. dollars, which was less than global spending by close to seven billion, which stood at around 29.14 billion in the given year. During 2023, global influencer marketing spending reached 34.08 billion, while in the U.S. it amounted to 26.09 billion dollars.
Influencer marketing spending worldwide and in the United States in 2022 and 2023
(in billion U.S. dollars)
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MediaPost. (September 12, 2023). Influencer marketing spending worldwide and in the United States in 2022 and 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1414663/influencer-marketing-spending-global-us/
MediaPost. "Influencer marketing spending worldwide and in the United States in 2022 and 2023 (in billion U.S. dollars)." Chart. September 12, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1414663/influencer-marketing-spending-global-us/
MediaPost. (2023). Influencer marketing spending worldwide and in the United States in 2022 and 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1414663/influencer-marketing-spending-global-us/
MediaPost. "Influencer Marketing Spending Worldwide and in The United States in 2022 and 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 12 Sep 2023, https://www.statista.com/statistics/1414663/influencer-marketing-spending-global-us/
MediaPost, Influencer marketing spending worldwide and in the United States in 2022 and 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1414663/influencer-marketing-spending-global-us/ (last visited December 23, 2024)
Influencer marketing spending worldwide and in the United States in 2022 and 2023 (in billion U.S. dollars) [Graph], MediaPost, September 12, 2023. [Online]. Available: https://www.statista.com/statistics/1414663/influencer-marketing-spending-global-us/
