As of July 2023, around 23 percent of Gen Z and 21 percent of Millennial social media users surveyed in the United States reported learning about products through social media influencers. Among responding Gen Xers and baby boomers, TV was the leading medium for product discovery, with shares above 20 percent.
Leading channels for learning about new products among adults in the United States as of July 2023, by generation
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Leading channels for learning about new products among adults in the United States as of July 2023, by generation
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Morning Consult (@MorningConsult). (September 20, 2023). Leading channels for learning about new products among adults in the United States as of July 2023, by generation [Graph]. In Statista. Retrieved April 26, 2025, from https://www.statista.com/statistics/1414427/top-channels-new-products-us-by-generation/
Morning Consult (@MorningConsult). "Leading channels for learning about new products among adults in the United States as of July 2023, by generation." Chart. September 20, 2023. Statista. Accessed April 26, 2025. https://www.statista.com/statistics/1414427/top-channels-new-products-us-by-generation/
Morning Consult (@MorningConsult). (2023). Leading channels for learning about new products among adults in the United States as of July 2023, by generation. Statista. Statista Inc.. Accessed: April 26, 2025. https://www.statista.com/statistics/1414427/top-channels-new-products-us-by-generation/
Morning Consult (@MorningConsult). "Leading Channels for Learning about New Products among Adults in The United States as of July 2023, by Generation." Statista, Statista Inc., 20 Sep 2023, https://www.statista.com/statistics/1414427/top-channels-new-products-us-by-generation/
Morning Consult (@MorningConsult), Leading channels for learning about new products among adults in the United States as of July 2023, by generation Statista, https://www.statista.com/statistics/1414427/top-channels-new-products-us-by-generation/ (last visited April 26, 2025)
Leading channels for learning about new products among adults in the United States as of July 2023, by generation [Graph], Morning Consult (@MorningConsult), September 20, 2023. [Online]. Available: https://www.statista.com/statistics/1414427/top-channels-new-products-us-by-generation/
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