According to a survey conducted in December 2022 among South Korean online video users, around 32.5 percent of respondents answered that they watched short-form videos online with a duration of 15 seconds or less. The popularity of short-form video content has increased over the last few years.
Share of online video viewers watching mainly 15-second or shorter videos in South Korea from 2021 to 2022
Characteristic
Share of respondents
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NASMEDIA. (March 29, 2023). Share of online video viewers watching mainly 15-second or shorter videos in South Korea from 2021 to 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1413091/south-korea-share-of-online-video-users-mainly-watching-15-second-videos/
NASMEDIA. "Share of online video viewers watching mainly 15-second or shorter videos in South Korea from 2021 to 2022." Chart. March 29, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1413091/south-korea-share-of-online-video-users-mainly-watching-15-second-videos/
NASMEDIA. (2023). Share of online video viewers watching mainly 15-second or shorter videos in South Korea from 2021 to 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1413091/south-korea-share-of-online-video-users-mainly-watching-15-second-videos/
NASMEDIA. "Share of Online Video Viewers Watching Mainly 15-second or Shorter Videos in South Korea from 2021 to 2022." Statista, Statista Inc., 29 Mar 2023, https://www.statista.com/statistics/1413091/south-korea-share-of-online-video-users-mainly-watching-15-second-videos/
NASMEDIA, Share of online video viewers watching mainly 15-second or shorter videos in South Korea from 2021 to 2022 Statista, https://www.statista.com/statistics/1413091/south-korea-share-of-online-video-users-mainly-watching-15-second-videos/ (last visited July 22, 2024)
Share of online video viewers watching mainly 15-second or shorter videos in South Korea from 2021 to 2022 [Graph], NASMEDIA, March 29, 2023. [Online]. Available: https://www.statista.com/statistics/1413091/south-korea-share-of-online-video-users-mainly-watching-15-second-videos/