General Motors invested four billion U.S. dollars in advertising activities in 2022, making it the automobile manufacturer with the highest advertising spending among the presented 10 in the given year. Hyundai came second, having invested 2.5 billion in promotional activities, while Ford rounded up the top three with 2.2 billion spent on this purpose.
Advertising spending of selected automobile manufacturers worldwide in 2022
(in billion U.S. dollars)
In sources referred to as: "advertising costs/expense."
Fiscal years of companies from Japan run from April 1 to March 31 of the following year.
Data was retrieved from the financial reports of the companies presented.
Figures were rounded
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Statista. (September 14, 2023). Advertising spending of selected automobile manufacturers worldwide in 2022 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1412941/automobile-ad-spend-worldwide/
Statista. "Advertising spending of selected automobile manufacturers worldwide in 2022 (in billion U.S. dollars)." Chart. September 14, 2023. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1412941/automobile-ad-spend-worldwide/
Statista. (2023). Advertising spending of selected automobile manufacturers worldwide in 2022 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1412941/automobile-ad-spend-worldwide/
Statista. "Advertising Spending of Selected Automobile Manufacturers Worldwide in 2022 (in Billion U.S. Dollars)." Statista, Statista Inc., 14 Sep 2023, https://www.statista.com/statistics/1412941/automobile-ad-spend-worldwide/
Statista, Advertising spending of selected automobile manufacturers worldwide in 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1412941/automobile-ad-spend-worldwide/ (last visited December 24, 2024)
Advertising spending of selected automobile manufacturers worldwide in 2022 (in billion U.S. dollars) [Graph], Statista, September 14, 2023. [Online]. Available: https://www.statista.com/statistics/1412941/automobile-ad-spend-worldwide/
