Penetration rate of YouTube Premium in Taiwan 2020-2023

Published by
Lai Lin Thomala,
Oct 15, 2024

YouTube Premium was the second most popular over-the-top (OTT) streaming platfotm in Taiwan. According to a survey conducted in Taiwan between December 2023 and January 2024, YouTube's penetration rate was approximately 58 percent, second after Netflix's.

YouTube Premium usage rate in Taiwan from 2020 to 2023

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Source

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Release date

August 2024

Region

Asia, Taiwan

Survey time period

2020 to 2023

Number of respondents

605 in 2020; 754 in 2021; 1,019 in 2022; 1,125 in 2023

Age group

15-69 years

Special properties

the survey is conducted between November and December each year

Method of interview

Online survey

Supplementary notes

Among OTT streaming users.

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