TikTok's sister Douyin and its short video rival Kuaishou have overtaken WeChat Moments in online ad revenue in China. In September 2023, over a third of internet media ad spending in China was allocated on the two short video apps. The share of WeChat Moments, a fundamental feature on WeChat like Facebook Timeline, stood at 14.4 percent.
Share of internet media ad spending* in China in September 2023, by internet platform
* Only included the ad placements on internet media. Ad formats such as search ads, live streaming, retail media, soft placement, naming rights on variety shows, sponsorships, and OTT ads were excluded.
** Refers to news feed ads, excluding search ads.
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QuestMobile. (December 19, 2023). Share of internet media ad spending* in China in September 2023, by internet platform [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1412342/china-online-ad-spend-share-by-online-platform/
QuestMobile. "Share of internet media ad spending* in China in September 2023, by internet platform." Chart. December 19, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1412342/china-online-ad-spend-share-by-online-platform/
QuestMobile. (2023). Share of internet media ad spending* in China in September 2023, by internet platform. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1412342/china-online-ad-spend-share-by-online-platform/
QuestMobile. "Share of Internet Media Ad Spending* in China in September 2023, by Internet Platform." Statista, Statista Inc., 19 Dec 2023, https://www.statista.com/statistics/1412342/china-online-ad-spend-share-by-online-platform/
QuestMobile, Share of internet media ad spending* in China in September 2023, by internet platform Statista, https://www.statista.com/statistics/1412342/china-online-ad-spend-share-by-online-platform/ (last visited December 22, 2024)
Share of internet media ad spending* in China in September 2023, by internet platform [Graph], QuestMobile, December 19, 2023. [Online]. Available: https://www.statista.com/statistics/1412342/china-online-ad-spend-share-by-online-platform/
