Facebook accounted for the largest share of web traffic directed to third-party sites in India in 2023, amounting to 78 percent. This was followed by yet another Meta-owned platform, Instagram, with over 16.4 percent of web referrals made via clicks or taps on links published on the platform.
Distribution of web traffic referrals to third-party sites from social media sites in India as of December 2023
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DataReportal. (February 21, 2024). Distribution of web traffic referrals to third-party sites from social media sites in India as of December 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1412255/india-web-traffic-referrals-from-social-media/
DataReportal. "Distribution of web traffic referrals to third-party sites from social media sites in India as of December 2023." Chart. February 21, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1412255/india-web-traffic-referrals-from-social-media/
DataReportal. (2024). Distribution of web traffic referrals to third-party sites from social media sites in India as of December 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1412255/india-web-traffic-referrals-from-social-media/
DataReportal. "Distribution of Web Traffic Referrals to Third-party Sites from Social Media Sites in India as of December 2023." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1412255/india-web-traffic-referrals-from-social-media/
DataReportal, Distribution of web traffic referrals to third-party sites from social media sites in India as of December 2023 Statista, https://www.statista.com/statistics/1412255/india-web-traffic-referrals-from-social-media/ (last visited December 22, 2024)
Distribution of web traffic referrals to third-party sites from social media sites in India as of December 2023 [Graph], DataReportal, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1412255/india-web-traffic-referrals-from-social-media/
