In China, Xiaohongshu has become the go-to platform for effective recommendation marketing. In May 2023, food and clothing brands were the most active industries on Xiaohongshu, each posting over 20 percent of the "zhongcao" (or recommendation) notes measured.
"Zhongcao", a popular Chinese term meaning "planting grass" originally, describes the effect of recommendation-based marketing strategy as "to plant a seed in one's mind".
Distribution of "zhongcao" notes on Xiaohongshu in China in May 2023, by leading industry
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Guoji. (July 27, 2023). Distribution of "zhongcao" notes on Xiaohongshu in China in May 2023, by leading industry [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1412241/china-recommendation-marketing-by-industries-on-xiaohongshu/
Guoji. "Distribution of "zhongcao" notes on Xiaohongshu in China in May 2023, by leading industry." Chart. July 27, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1412241/china-recommendation-marketing-by-industries-on-xiaohongshu/
Guoji. (2023). Distribution of "zhongcao" notes on Xiaohongshu in China in May 2023, by leading industry. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1412241/china-recommendation-marketing-by-industries-on-xiaohongshu/
Guoji. "Distribution of "Zhongcao" Notes on Xiaohongshu in China in May 2023, by Leading Industry." Statista, Statista Inc., 27 Jul 2023, https://www.statista.com/statistics/1412241/china-recommendation-marketing-by-industries-on-xiaohongshu/
Guoji, Distribution of "zhongcao" notes on Xiaohongshu in China in May 2023, by leading industry Statista, https://www.statista.com/statistics/1412241/china-recommendation-marketing-by-industries-on-xiaohongshu/ (last visited December 22, 2024)
Distribution of "zhongcao" notes on Xiaohongshu in China in May 2023, by leading industry [Graph], Guoji, July 27, 2023. [Online]. Available: https://www.statista.com/statistics/1412241/china-recommendation-marketing-by-industries-on-xiaohongshu/
