Car dealerships in the United States spent in total 8.57 billion U.S. dollars in advertising in 2022. The amount slightly increased compared to 2021. However, ad expenditures remained below the level recorded pre-pandemic. Internet ads accounted for over 60 percent of the total.
Car dealers' advertising spending in the United States from 2015 to 2022
(in billion U.S. dollars)
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National Automobile Dealers Association. (January 12, 2023). Car dealers' advertising spending in the United States from 2015 to 2022 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1411871/us-car-dealers-ad-spend/
National Automobile Dealers Association. "Car dealers' advertising spending in the United States from 2015 to 2022 (in billion U.S. dollars)." Chart. January 12, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1411871/us-car-dealers-ad-spend/
National Automobile Dealers Association. (2023). Car dealers' advertising spending in the United States from 2015 to 2022 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1411871/us-car-dealers-ad-spend/
National Automobile Dealers Association. "Car Dealers' Advertising Spending in The United States from 2015 to 2022 (in Billion U.S. Dollars)." Statista, Statista Inc., 12 Jan 2023, https://www.statista.com/statistics/1411871/us-car-dealers-ad-spend/
National Automobile Dealers Association, Car dealers' advertising spending in the United States from 2015 to 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1411871/us-car-dealers-ad-spend/ (last visited November 21, 2024)
Car dealers' advertising spending in the United States from 2015 to 2022 (in billion U.S. dollars) [Graph], National Automobile Dealers Association, January 12, 2023. [Online]. Available: https://www.statista.com/statistics/1411871/us-car-dealers-ad-spend/
