Share of ad spend on social media in India 2023, by leading sector

Published by
Tanushree Basuroy,
Nov 11, 2024

The retail sector in India emerged as the leading spender on social media advertising, allocating 38 percent of its overall advertising expenditure to the digital ad format. Government ad spending on social media was the next highest that year, with an ad spend share of 30 percent.

Share of ad spend on social media in India in 2023, by leading sector

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Release date

February 2024

Region

India

Survey time period

2023

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Global outlook

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Indian social media landscape

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Industry trends

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Leading platforms

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Consumer attitudes

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Topics

Social media advertising in IndiaSocial media usage in IndiaInternet usage in IndiaInfluencer marketing in IndiaAdvertising industry in India
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