As of March 2023, nearly 50 percent of 10 millennials worldwide found influencers' recommendations of a brand or product more engaging than regular advertisements. For 36 percent of the respondents, influencer recommendations were also considered more trustworthy than average ads. According to the same report, millennials ranked reliability as the most wanted quality in a brand.
Millennials' opinions on how much they trust product/brand recommendations made by social media influencers worldwide in 2023
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GWI. (July 20, 2023). Millennials' opinions on how much they trust product/brand recommendations made by social media influencers worldwide in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1410704/millennials-trust-influencers-brand-recommendation-worldwide/
GWI. "Millennials' opinions on how much they trust product/brand recommendations made by social media influencers worldwide in 2023." Chart. July 20, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1410704/millennials-trust-influencers-brand-recommendation-worldwide/
GWI. (2023). Millennials' opinions on how much they trust product/brand recommendations made by social media influencers worldwide in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1410704/millennials-trust-influencers-brand-recommendation-worldwide/
GWI. "Millennials' Opinions on How Much They Trust Product/Brand Recommendations Made by Social Media Influencers Worldwide in 2023." Statista, Statista Inc., 20 Jul 2023, https://www.statista.com/statistics/1410704/millennials-trust-influencers-brand-recommendation-worldwide/
GWI, Millennials' opinions on how much they trust product/brand recommendations made by social media influencers worldwide in 2023 Statista, https://www.statista.com/statistics/1410704/millennials-trust-influencers-brand-recommendation-worldwide/ (last visited December 22, 2024)
Millennials' opinions on how much they trust product/brand recommendations made by social media influencers worldwide in 2023 [Graph], GWI, July 20, 2023. [Online]. Available: https://www.statista.com/statistics/1410704/millennials-trust-influencers-brand-recommendation-worldwide/
