Main return features preventing online purchases in Europe 2022, by country

Published by
Stephanie Chevalier,
Aug 30, 2023
Not knowing the return policy at the time of purchase is the top feature preventing European consumers from buying online in 2022, cited by 88 percent of respondents in the region's countries. Among French shoppers, nearly 70 percent expressed reluctance towards online shopping when having to pay in case of returns, versus 76 percent of UK shoppers surveyed. In addition, three-quarters of Germans said they were discouraged from shopping online by complicated returns processes, a similar proportion to Spaniards.

Main return features preventing online shopping in selected European countries in 2022

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Release date

January 2023

Region

Europe

Survey time period

May 30 to July 26, 2022

Age group

18 years and older

Special properties

regular e-shoppers who saw the following features as online purchase barriers*

Method of interview

Online survey

Supplementary notes

* The 2022 survey involved 23,974 participants across 22 European countries.
- France: 1,498
- Germany: 1,487
- Italy: 1,525
- Spain: 1,501
- UK: 1,500

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Statistics on " E-commerce returns in Europe "

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Global overview

4

Regional overview

5

United Kingdom

7

Germany

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France

5

Spain

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Italy

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Topics

E-commerce returns in EuropeE-commerce returns in the United StatesE-commerce in the European UnionOnline deliveries and returns in the United Kingdom (UK)E-commerce in Central and Eastern Europe (CEE)
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