During an early 2022 survey conducted among loyalty program decision-makers in Europe, 50 percent of respondents reported using in-house technology to manage their loyalty programs. The other half adopted a third-party loyalty technology vendor.
Adoption of in-house vs. third-party technology to manage loyalty programs according to marketing and loyalty professionals in Europe as of March 2022
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Antavo. (April 27, 2022). Adoption of in-house vs. third-party technology to manage loyalty programs according to marketing and loyalty professionals in Europe as of March 2022 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1409927/adoption-in-house-versus-third-party-tech-loyalty-programs-europe/
Antavo. "Adoption of in-house vs. third-party technology to manage loyalty programs according to marketing and loyalty professionals in Europe as of March 2022." Chart. April 27, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1409927/adoption-in-house-versus-third-party-tech-loyalty-programs-europe/
Antavo. (2022). Adoption of in-house vs. third-party technology to manage loyalty programs according to marketing and loyalty professionals in Europe as of March 2022. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1409927/adoption-in-house-versus-third-party-tech-loyalty-programs-europe/
Antavo. "Adoption of In-house Vs. Third-party Technology to Manage Loyalty Programs According to Marketing and Loyalty Professionals in Europe as of March 2022." Statista, Statista Inc., 27 Apr 2022, https://www.statista.com/statistics/1409927/adoption-in-house-versus-third-party-tech-loyalty-programs-europe/
Antavo, Adoption of in-house vs. third-party technology to manage loyalty programs according to marketing and loyalty professionals in Europe as of March 2022 Statista, https://www.statista.com/statistics/1409927/adoption-in-house-versus-third-party-tech-loyalty-programs-europe/ (last visited October 02, 2024)
Adoption of in-house vs. third-party technology to manage loyalty programs according to marketing and loyalty professionals in Europe as of March 2022 [Graph], Antavo, April 27, 2022. [Online]. Available: https://www.statista.com/statistics/1409927/adoption-in-house-versus-third-party-tech-loyalty-programs-europe/