During an early 2022 survey conducted among loyalty program decision-makers in Europe, 15.6 percent of respondents classified their program as more emotional than rational. On the other hand, 84.4 percent described theirs as rational.
Distribution of loyalty programs in Europe as of March 2022, by type
Characteristic
Share of respondents
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Antavo. (April 27, 2022). Distribution of loyalty programs in Europe as of March 2022, by type [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1409923/loyalty-programs-type-europe/
Antavo. "Distribution of loyalty programs in Europe as of March 2022, by type." Chart. April 27, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1409923/loyalty-programs-type-europe/
Antavo. (2022). Distribution of loyalty programs in Europe as of March 2022, by type. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1409923/loyalty-programs-type-europe/
Antavo. "Distribution of Loyalty Programs in Europe as of March 2022, by Type." Statista, Statista Inc., 27 Apr 2022, https://www.statista.com/statistics/1409923/loyalty-programs-type-europe/
Antavo, Distribution of loyalty programs in Europe as of March 2022, by type Statista, https://www.statista.com/statistics/1409923/loyalty-programs-type-europe/ (last visited August 24, 2024)
Distribution of loyalty programs in Europe as of March 2022, by type [Graph], Antavo, April 27, 2022. [Online]. Available: https://www.statista.com/statistics/1409923/loyalty-programs-type-europe/