During an early 2022 survey conducted among loyalty program decision-makers in Europe, 56.2 percent of respondents reported being satisfied or very satisfied with their current loyalty programs. On the other hand, 43.8 percent reported neutral satisfaction and said they could be getting better results.
Level of satisfaction with loyalty programs among marketing and loyalty professionals in Europe as of March 2022
Characteristic
Share of respondents
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Antavo. (April 27, 2022). Level of satisfaction with loyalty programs among marketing and loyalty professionals in Europe as of March 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1409922/level-satisfaction-loyalty-programs-europe/
Antavo. "Level of satisfaction with loyalty programs among marketing and loyalty professionals in Europe as of March 2022." Chart. April 27, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1409922/level-satisfaction-loyalty-programs-europe/
Antavo. (2022). Level of satisfaction with loyalty programs among marketing and loyalty professionals in Europe as of March 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1409922/level-satisfaction-loyalty-programs-europe/
Antavo. "Level of Satisfaction with Loyalty Programs among Marketing and Loyalty Professionals in Europe as of March 2022." Statista, Statista Inc., 27 Apr 2022, https://www.statista.com/statistics/1409922/level-satisfaction-loyalty-programs-europe/
Antavo, Level of satisfaction with loyalty programs among marketing and loyalty professionals in Europe as of March 2022 Statista, https://www.statista.com/statistics/1409922/level-satisfaction-loyalty-programs-europe/ (last visited July 22, 2024)
Level of satisfaction with loyalty programs among marketing and loyalty professionals in Europe as of March 2022 [Graph], Antavo, April 27, 2022. [Online]. Available: https://www.statista.com/statistics/1409922/level-satisfaction-loyalty-programs-europe/