As of March 2023, the most popular virtual influencer on Instagram in South Korea was Rozy, who gained 155 thousand followers since debuting. Following was Lucy, a virtual TikTok influencer with a follower count of 105 thosaund followers as of March 2023. Virtual influeners are purely digital creations operating on artificial intelligence. In South Korea, virtual influencers are getting more popular as models, influencers, and some are even signed with music agencies.
Most popular virtual influencers on Instagram in South Korea as of March 2023, by number of followers
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AJ Marketing. (March 8, 2023). Most popular virtual influencers on Instagram in South Korea as of March 2023, by number of followers (in 1,000s) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1409675/south-korea-most-popular-virtual-influencers-instagram-by-follower-number/
AJ Marketing. "Most popular virtual influencers on Instagram in South Korea as of March 2023, by number of followers (in 1,000s)." Chart. March 8, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1409675/south-korea-most-popular-virtual-influencers-instagram-by-follower-number/
AJ Marketing. (2023). Most popular virtual influencers on Instagram in South Korea as of March 2023, by number of followers (in 1,000s). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1409675/south-korea-most-popular-virtual-influencers-instagram-by-follower-number/
AJ Marketing. "Most Popular Virtual Influencers on Instagram in South Korea as of March 2023, by Number of Followers (in 1,000s)." Statista, Statista Inc., 8 Mar 2023, https://www.statista.com/statistics/1409675/south-korea-most-popular-virtual-influencers-instagram-by-follower-number/
AJ Marketing, Most popular virtual influencers on Instagram in South Korea as of March 2023, by number of followers (in 1,000s) Statista, https://www.statista.com/statistics/1409675/south-korea-most-popular-virtual-influencers-instagram-by-follower-number/ (last visited July 22, 2024)
Most popular virtual influencers on Instagram in South Korea as of March 2023, by number of followers (in 1,000s) [Graph], AJ Marketing, March 8, 2023. [Online]. Available: https://www.statista.com/statistics/1409675/south-korea-most-popular-virtual-influencers-instagram-by-follower-number/