Online purchase channels for baby diapers South Korea 2023

Published by
Nina Jobst,
Jun 26, 2024
According to a survey on baby and child care in South Korea in 2023, almost half of respondents answered that they used Coupang when buying baby diapers online. Another major purchase channel for diapers were open markets such as TMON, Gmarket, Auction, and 11Street. South Korean respondents preferred online channels significantly more than offline channels when buying baby diapers.

Most commonly used online purchase channels for baby diapers in South Korea in 2023

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Release date

August 2023

Region

South Korea

Survey time period

July 27 to 31, 2023

Number of respondents

489 respondents

Age group

30-44 years

Special properties

those whose babies were using diapers

Method of interview

Online panel

Supplementary notes

Up to three answers were possible.

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