Paid OTT video service usage rate in South Korea 2019-2023

Published by
Nina Jobst,
Oct 28, 2024

In 2023, the viewer penetration rate of paid over-the-top (OTT) video services among OTT users in South Korea amounted to roughly 57 percent. It jumped from roughly 22 percent to over 50 percent in 2021.

Paid Over-the-top (OTT) video viewer penetration rate in South Korea from 2019 to 2023

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Release date

May 2024

Region

South Korea

Survey time period

2019 to 2023

Special properties

among OTT service users

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Topics

Online video market in South KoreaInternet usage in South KoreaGame industry in South Korea Smartphone usage in South KoreaSubscription video-on-demand (SVOD) in the Asia-Pacific region
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