According to a survey carried out in the United States in June 2023, approximately 39 percent of respondents between 18 and 24 stated that they have purchased plant-based milk alternatives for the very first time within the last six months. By comparison, the share of respondents among those aged between 55 and 65 was about 32 percent.
Share of consumers who recently purchased plant-based milk alternatives for the very first time in the United States in 2023, by age
The question was originally stated by the source as: "In the last 6 months, have you consciously bought a non-animal alternative to cow's milk for the very first time?"
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Appinio. (August 3, 2023). Share of consumers who recently purchased plant-based milk alternatives for the very first time in the United States in 2023, by age [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1406811/share-of-consumers-who-purchased-plant-based-milk-alternatives-recently-in-the-us/
Appinio. "Share of consumers who recently purchased plant-based milk alternatives for the very first time in the United States in 2023, by age ." Chart. August 3, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1406811/share-of-consumers-who-purchased-plant-based-milk-alternatives-recently-in-the-us/
Appinio. (2023). Share of consumers who recently purchased plant-based milk alternatives for the very first time in the United States in 2023, by age . Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1406811/share-of-consumers-who-purchased-plant-based-milk-alternatives-recently-in-the-us/
Appinio. "Share of Consumers Who Recently Purchased Plant-based Milk Alternatives for The Very First Time in The United States in 2023, by Age ." Statista, Statista Inc., 3 Aug 2023, https://www.statista.com/statistics/1406811/share-of-consumers-who-purchased-plant-based-milk-alternatives-recently-in-the-us/
Appinio, Share of consumers who recently purchased plant-based milk alternatives for the very first time in the United States in 2023, by age Statista, https://www.statista.com/statistics/1406811/share-of-consumers-who-purchased-plant-based-milk-alternatives-recently-in-the-us/ (last visited November 22, 2024)
Share of consumers who recently purchased plant-based milk alternatives for the very first time in the United States in 2023, by age [Graph], Appinio, August 3, 2023. [Online]. Available: https://www.statista.com/statistics/1406811/share-of-consumers-who-purchased-plant-based-milk-alternatives-recently-in-the-us/