Share of consumers who purchased plant-based milk for the first time U.S. in 2023

Published by
Nils-Gerrit Wunsch,
Sep 21, 2023
According to a survey carried out in the United States in June 2023, approximately 39 percent of respondents between 18 and 24 stated that they have purchased plant-based milk alternatives for the very first time within the last six months. By comparison, the share of respondents among those aged between 55 and 65 was about 32 percent.

Share of consumers who recently purchased plant-based milk alternatives for the very first time in the United States in 2023, by age

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Release date

August 2023

Region

United States

Survey time period

June 20 to 29, 2023

Number of respondents

1,000 respondents

Age group

18-65 years

Method of interview

Online survey

Supplementary notes

The question was originally stated by the source as: "In the last 6 months, have you consciously bought a non-animal alternative to cow's milk for the very first time?"

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Topics

Plant-based milk in the U.S.Milk marketMeat substitutes market in the U.S.Veganism and vegetarianism in the UKPlant-based food in Australia
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