According to a survey on user-generated content conducted by Rakuten Insight in South Korea in August 2023, around 38.6 percent of respondents stated that they consumed user-generated content mostly to identify trending products. Following this were answers saying that the content was more authentic and more interesting than content created by brands.
Reasons for engaging with user-generated content in South Korea as of August 2023
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Rakuten Insight. (October 16, 2023). Reasons for engaging with user-generated content in South Korea as of August 2023 [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1406800/south-korea-reasons-for-engaging-with-user-generated-content/
Rakuten Insight. "Reasons for engaging with user-generated content in South Korea as of August 2023." Chart. October 16, 2023. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1406800/south-korea-reasons-for-engaging-with-user-generated-content/
Rakuten Insight. (2023). Reasons for engaging with user-generated content in South Korea as of August 2023. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1406800/south-korea-reasons-for-engaging-with-user-generated-content/
Rakuten Insight. "Reasons for Engaging with User-generated Content in South Korea as of August 2023." Statista, Statista Inc., 16 Oct 2023, https://www.statista.com/statistics/1406800/south-korea-reasons-for-engaging-with-user-generated-content/
Rakuten Insight, Reasons for engaging with user-generated content in South Korea as of August 2023 Statista, https://www.statista.com/statistics/1406800/south-korea-reasons-for-engaging-with-user-generated-content/ (last visited November 24, 2024)
Reasons for engaging with user-generated content in South Korea as of August 2023 [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: https://www.statista.com/statistics/1406800/south-korea-reasons-for-engaging-with-user-generated-content/
