Share of consumers who purchased meat or milk alternatives in the U.S. in 2023

Share of consumers who in the last 6 months purchased meat substitutes or plant-based milk for the first time in the United States in 2023

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Release date

August 2023

Region

United States

Survey time period

June 20 to 29, 2023

Number of respondents

1,000 respondents

Age group

18-65 years

Method of interview

Online survey

Supplementary notes

The questions were originally stated by the source as: "In the last 6 months, have you consciously bought a meat substitute for the very first time?" and "In the last 6 months, have you consciously bought a non-animal alternative to cow's milk for the very first time?"

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