According to a survey carried out in the United States in June 2023, some 28 percent of respondents stated that they have purchased meat substitutes within the last six months. by comparison, approximately 34 percent of respondents have stated that they have purchased plant-based milk alternatives within the last half a year.
Share of consumers who in the last 6 months purchased meat substitutes or plant-based milk for the first time in the United States in 2023
Characteristic
Bought meat substitute for the very first time
Bought non-animal alternative to cow's milk for the very first time
The questions were originally stated by the source as: "In the last 6 months, have you consciously bought a meat substitute for the very first time?" and "In the last 6 months, have you consciously bought a non-animal alternative to cow's milk for the very first time?"
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Appinio. (August 3, 2023). Share of consumers who in the last 6 months purchased meat substitutes or plant-based milk for the first time in the United States in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1406605/share-of-consumers-who-purchased-meat-substitutes-or-plant-based-milk-in-the-us/
Appinio. "Share of consumers who in the last 6 months purchased meat substitutes or plant-based milk for the first time in the United States in 2023." Chart. August 3, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1406605/share-of-consumers-who-purchased-meat-substitutes-or-plant-based-milk-in-the-us/
Appinio. (2023). Share of consumers who in the last 6 months purchased meat substitutes or plant-based milk for the first time in the United States in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1406605/share-of-consumers-who-purchased-meat-substitutes-or-plant-based-milk-in-the-us/
Appinio. "Share of Consumers Who in The Last 6 Months Purchased Meat Substitutes or Plant-based Milk for The First Time in The United States in 2023." Statista, Statista Inc., 3 Aug 2023, https://www.statista.com/statistics/1406605/share-of-consumers-who-purchased-meat-substitutes-or-plant-based-milk-in-the-us/
Appinio, Share of consumers who in the last 6 months purchased meat substitutes or plant-based milk for the first time in the United States in 2023 Statista, https://www.statista.com/statistics/1406605/share-of-consumers-who-purchased-meat-substitutes-or-plant-based-milk-in-the-us/ (last visited December 22, 2024)
Share of consumers who in the last 6 months purchased meat substitutes or plant-based milk for the first time in the United States in 2023 [Graph], Appinio, August 3, 2023. [Online]. Available: https://www.statista.com/statistics/1406605/share-of-consumers-who-purchased-meat-substitutes-or-plant-based-milk-in-the-us/