Baltics: e-commerce market size by country 2027

The highest revenue brought by the e-commerce industry in the Baltic region was estimated for Lithuania, at 1.2 billion U.S. dollars in 2023. By 2027, the Lithuanian e-commerce market was forecast to reach 1.8 billion U.S. dollars. In Estonia and Latvia, online sales were predicted to generate 1.1 billion U.S. dollars in 2027.

Find further information concerning the e-commerce market size in Estonia, Latvia, and Latvia.

Revenue of the e-commerce industry in the Baltics in 2023 and 2027, by country (in billion U.S. dollars)

Characteristic	Lithuania	Estonia	Latvia
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Supplementary notes

eCommerce, short for electronic commerce, refers to the the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets) through a websites or mobile application. The eCommerce market includes businesses that operate solely online, as well as those that have a physical presence but also sell products or services online. eCommerce encompasses a wide range of industries, from retail and consumer goods to travel and hospitality, and is a rapidly growing segment of the global economy. The rise of eCommerce has enabled businesses to reach customers worldwide, increase sales, and offer new and innovative products and services.

Data provided by Statista Market Insights are estimates.

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