Advertisements on social media platforms had a limited impact on purchase decisions in Hong Kong. A 2023 survey from Rakuten Insight revealed that only 17 percent of respondents aged between 25 and 34 years made purchases after seeing social media ads more than six times in the last 12 months prior to the survey period. Such ads least influenced respondents under 25 years old.
Frequency of purchasing an item after viewing an ad on social media platforms in Hong Kong as of July 2023, by age group
among those who are interested in seeing ads on social media platforms
Method of interview
Online survey
Supplementary notes
Original question: "How often have you purchased an item after viewing an ad on social media?"
Total may not sum up to 100 percent due to rounding.
The survey was conducted among:
158 respondents aged 16 to 24 years old,
724 respondents aged 25 to 34 years old,
751 respondents aged 35 to 44 years old,
403 respondents aged 45 to 54 years old,
293 respondents aged 55 years and above.
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Rakuten Insight. (August 2, 2023). Frequency of purchasing an item after viewing an ad on social media platforms in Hong Kong as of July 2023, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1406093/hong-kong-social-media-ads-purchase-influence-by-age-group/
Rakuten Insight. "Frequency of purchasing an item after viewing an ad on social media platforms in Hong Kong as of July 2023, by age group." Chart. August 2, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1406093/hong-kong-social-media-ads-purchase-influence-by-age-group/
Rakuten Insight. (2023). Frequency of purchasing an item after viewing an ad on social media platforms in Hong Kong as of July 2023, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1406093/hong-kong-social-media-ads-purchase-influence-by-age-group/
Rakuten Insight. "Frequency of Purchasing An Item after Viewing An Ad on Social Media Platforms in Hong Kong as of July 2023, by Age Group." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1406093/hong-kong-social-media-ads-purchase-influence-by-age-group/
Rakuten Insight, Frequency of purchasing an item after viewing an ad on social media platforms in Hong Kong as of July 2023, by age group Statista, https://www.statista.com/statistics/1406093/hong-kong-social-media-ads-purchase-influence-by-age-group/ (last visited December 22, 2024)
Frequency of purchasing an item after viewing an ad on social media platforms in Hong Kong as of July 2023, by age group [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1406093/hong-kong-social-media-ads-purchase-influence-by-age-group/
