Advertisements on social media platforms had a significant impact on purchase decisions in China. A 2023 survey from Rakuten Insight revealed that over half of the respondents aged between 35 and 44 years made purchases after seeing social media ads more than six times in the last 12 months prior to the survey period. Respondents under 25 years old were least influenced by such ads.
Frequency of purchasing an item after viewing an ad on social media platforms in China as of July 2023, by age group
Original question: "How often have you purchased an item after viewing an ad on social media?"
Total may not sum up to 100 percent due to rounding.
The survey was conducted among:
2,719 respondents aged 16 to 24 years old,
3,372 respondents aged 25 to 34 years old,
1,865 respondents aged 35 to 44 years old,
357 respondents aged 45 years and above.
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Rakuten Insight. (August 2, 2023). Frequency of purchasing an item after viewing an ad on social media platforms in China as of July 2023, by age group [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1406082/china-social-media-ads-purchase-influence-by-age-group/
Rakuten Insight. "Frequency of purchasing an item after viewing an ad on social media platforms in China as of July 2023, by age group." Chart. August 2, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1406082/china-social-media-ads-purchase-influence-by-age-group/
Rakuten Insight. (2023). Frequency of purchasing an item after viewing an ad on social media platforms in China as of July 2023, by age group. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1406082/china-social-media-ads-purchase-influence-by-age-group/
Rakuten Insight. "Frequency of Purchasing An Item after Viewing An Ad on Social Media Platforms in China as of July 2023, by Age Group." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1406082/china-social-media-ads-purchase-influence-by-age-group/
Rakuten Insight, Frequency of purchasing an item after viewing an ad on social media platforms in China as of July 2023, by age group Statista, https://www.statista.com/statistics/1406082/china-social-media-ads-purchase-influence-by-age-group/ (last visited December 18, 2024)
Frequency of purchasing an item after viewing an ad on social media platforms in China as of July 2023, by age group [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1406082/china-social-media-ads-purchase-influence-by-age-group/
