Reasons for disliking social media ads in Hong Kong 2023

Published by
Lai Lin Thomala,
Aug 9, 2024
A 2023 survey from Rakuten Insight in Hong Kong discovered that three in five respondents disliked advertisements on social media platforms because the viewing experience is interrupted. One in five respondents stated that they do not have trust in such ads.

Reasons for not wanting to see advertisements on social media platforms in Hong Kong as of July 2023

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Release date

August 2023

Region

Hong Kong

Survey time period

July 13 to July 31, 2023

Number of respondents

1,053 respondents

Age group

16 years and older

Special properties

among those who do not want to see ads on social media platforms

Method of interview

Online survey

Supplementary notes

Original question: "Why do you not want to see ads on social media platforms? (choose up to 3 of the most relevant answers)"

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Overview

5

Social media use

6

Ad reach

4

Ad perception

4

Purchasing behavior

6

Influencer advertising

6

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Topics

Social media advertising in South KoreaInternet usage in South KoreaAdvertising in the Asia-Pacific regionSocial media usage in South KoreaAdvertising in China
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$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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