A 2023 survey from Rakuten Insight in China discovered that over 70 percent of respondents who disliked social media ads were against such content because their viewing experience is interrupted. The same survey found that respondents were more interested in social media ads with product deals or personalized content.
Reasons for not wanting to see advertisements on social media platforms in China as of July 2023
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Rakuten Insight. (August 2, 2023). Reasons for not wanting to see advertisements on social media platforms in China as of July 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1406070/china-reasons-for-disliking-social-media-ads/
Rakuten Insight. "Reasons for not wanting to see advertisements on social media platforms in China as of July 2023." Chart. August 2, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1406070/china-reasons-for-disliking-social-media-ads/
Rakuten Insight. (2023). Reasons for not wanting to see advertisements on social media platforms in China as of July 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1406070/china-reasons-for-disliking-social-media-ads/
Rakuten Insight. "Reasons for Not Wanting to See Advertisements on Social Media Platforms in China as of July 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1406070/china-reasons-for-disliking-social-media-ads/
Rakuten Insight, Reasons for not wanting to see advertisements on social media platforms in China as of July 2023 Statista, https://www.statista.com/statistics/1406070/china-reasons-for-disliking-social-media-ads/ (last visited November 21, 2024)
Reasons for not wanting to see advertisements on social media platforms in China as of July 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1406070/china-reasons-for-disliking-social-media-ads/
