The impact of advertisements is positively correlated to the trustworthiness of the brand. According to a 2023 survey conducted by Rakuten Insight in China, about 77 percent of respondents voted ads developed by trusted brands as the most impactful ad type on social media platforms. On the contrary, text ads were considered to have the least impact.
Most impactful types of ads on social media platforms perceived by respondents in China as of July 2023
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Rakuten Insight. (August 2, 2023). Most impactful types of ads on social media platforms perceived by respondents in China as of July 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1406060/china-most-impactful-types-of-ads-on-social-media/
Rakuten Insight. "Most impactful types of ads on social media platforms perceived by respondents in China as of July 2023." Chart. August 2, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1406060/china-most-impactful-types-of-ads-on-social-media/
Rakuten Insight. (2023). Most impactful types of ads on social media platforms perceived by respondents in China as of July 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1406060/china-most-impactful-types-of-ads-on-social-media/
Rakuten Insight. "Most Impactful Types of Ads on Social Media Platforms Perceived by Respondents in China as of July 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1406060/china-most-impactful-types-of-ads-on-social-media/
Rakuten Insight, Most impactful types of ads on social media platforms perceived by respondents in China as of July 2023 Statista, https://www.statista.com/statistics/1406060/china-most-impactful-types-of-ads-on-social-media/ (last visited December 30, 2024)
Most impactful types of ads on social media platforms perceived by respondents in China as of July 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1406060/china-most-impactful-types-of-ads-on-social-media/
