A 2023 survey conducted by Rakuten Insight revealed that advertisements on social media platforms had a limited impact on purchase decisions in Taiwan. Only nine percent of female and 12 percent of male respondents had made more than six times of purchases after seeing social media ads in the last 12 months prior to the survey period.
Frequency of purchasing an item after viewing an ad on social media platforms in Taiwan as of July 2023, by gender
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Rakuten Insight. (August 2, 2023). Frequency of purchasing an item after viewing an ad on social media platforms in Taiwan as of July 2023, by gender [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1405954/taiwan-social-media-ads-purchase-influence-by-gender/
Rakuten Insight. "Frequency of purchasing an item after viewing an ad on social media platforms in Taiwan as of July 2023, by gender." Chart. August 2, 2023. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1405954/taiwan-social-media-ads-purchase-influence-by-gender/
Rakuten Insight. (2023). Frequency of purchasing an item after viewing an ad on social media platforms in Taiwan as of July 2023, by gender. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1405954/taiwan-social-media-ads-purchase-influence-by-gender/
Rakuten Insight. "Frequency of Purchasing An Item after Viewing An Ad on Social Media Platforms in Taiwan as of July 2023, by Gender." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1405954/taiwan-social-media-ads-purchase-influence-by-gender/
Rakuten Insight, Frequency of purchasing an item after viewing an ad on social media platforms in Taiwan as of July 2023, by gender Statista, https://www.statista.com/statistics/1405954/taiwan-social-media-ads-purchase-influence-by-gender/ (last visited November 05, 2024)
Frequency of purchasing an item after viewing an ad on social media platforms in Taiwan as of July 2023, by gender [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1405954/taiwan-social-media-ads-purchase-influence-by-gender/
