A 2023 survey conducted by Rakuten Insight revealed that advertisements on social media platforms had a slightly more impact on purchase decisions among male than female consumers in China. Only four percent of respondents had not purchased an item after seeing social media ads.
Frequency of purchasing an item after viewing an ad on social media platforms in China as of July 2023, by gender
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Rakuten Insight. (August 2, 2023). Frequency of purchasing an item after viewing an ad on social media platforms in China as of July 2023, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1405947/china-social-media-ads-purchase-influence-by-gender/
Rakuten Insight. "Frequency of purchasing an item after viewing an ad on social media platforms in China as of July 2023, by gender." Chart. August 2, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1405947/china-social-media-ads-purchase-influence-by-gender/
Rakuten Insight. (2023). Frequency of purchasing an item after viewing an ad on social media platforms in China as of July 2023, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1405947/china-social-media-ads-purchase-influence-by-gender/
Rakuten Insight. "Frequency of Purchasing An Item after Viewing An Ad on Social Media Platforms in China as of July 2023, by Gender." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1405947/china-social-media-ads-purchase-influence-by-gender/
Rakuten Insight, Frequency of purchasing an item after viewing an ad on social media platforms in China as of July 2023, by gender Statista, https://www.statista.com/statistics/1405947/china-social-media-ads-purchase-influence-by-gender/ (last visited December 22, 2024)
Frequency of purchasing an item after viewing an ad on social media platforms in China as of July 2023, by gender [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1405947/china-social-media-ads-purchase-influence-by-gender/
