A 2023 survey conducted by Rakuten Insight revealed that advertisements on social media platforms had a limited impact on purchase decisions in Taiwan. Over two-thirds of respondents had never nor rarely purchased an item after seeing social media ads.
Frequency of purchasing an item after viewing an ad on social media platforms in Taiwan as of July 2023
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Rakuten Insight. (August 2, 2023). Frequency of purchasing an item after viewing an ad on social media platforms in Taiwan as of July 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1405942/taiwan-social-media-ads-purchase-influence/
Rakuten Insight. "Frequency of purchasing an item after viewing an ad on social media platforms in Taiwan as of July 2023." Chart. August 2, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1405942/taiwan-social-media-ads-purchase-influence/
Rakuten Insight. (2023). Frequency of purchasing an item after viewing an ad on social media platforms in Taiwan as of July 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1405942/taiwan-social-media-ads-purchase-influence/
Rakuten Insight. "Frequency of Purchasing An Item after Viewing An Ad on Social Media Platforms in Taiwan as of July 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1405942/taiwan-social-media-ads-purchase-influence/
Rakuten Insight, Frequency of purchasing an item after viewing an ad on social media platforms in Taiwan as of July 2023 Statista, https://www.statista.com/statistics/1405942/taiwan-social-media-ads-purchase-influence/ (last visited December 21, 2024)
Frequency of purchasing an item after viewing an ad on social media platforms in Taiwan as of July 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1405942/taiwan-social-media-ads-purchase-influence/
