A 2023 survey conducted by Rakuten Insight revealed that advertisements on social media platforms had a moderate impact on purchase decisions in Hong Kong. Over half of respondents had never nor rarely purchased an item after seeing social media ads.
Frequency of purchasing an item after viewing an ad on social media platforms in Hong Kong as of July 2023
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Rakuten Insight. (August 2, 2023). Frequency of purchasing an item after viewing an ad on social media platforms in Hong Kong as of July 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1405937/hong-kong-social-media-ads-purchase-influence/
Rakuten Insight. "Frequency of purchasing an item after viewing an ad on social media platforms in Hong Kong as of July 2023." Chart. August 2, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1405937/hong-kong-social-media-ads-purchase-influence/
Rakuten Insight. (2023). Frequency of purchasing an item after viewing an ad on social media platforms in Hong Kong as of July 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1405937/hong-kong-social-media-ads-purchase-influence/
Rakuten Insight. "Frequency of Purchasing An Item after Viewing An Ad on Social Media Platforms in Hong Kong as of July 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1405937/hong-kong-social-media-ads-purchase-influence/
Rakuten Insight, Frequency of purchasing an item after viewing an ad on social media platforms in Hong Kong as of July 2023 Statista, https://www.statista.com/statistics/1405937/hong-kong-social-media-ads-purchase-influence/ (last visited December 22, 2024)
Frequency of purchasing an item after viewing an ad on social media platforms in Hong Kong as of July 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1405937/hong-kong-social-media-ads-purchase-influence/
