Reasons for clicking on social media ads in Hong Kong 2023

Published by
Lai Lin Thomala,
Aug 9, 2024
Internet users in Hong Kong were more likely to click on social media ads that are entertaining, as confirmed by almost half of the respondents in a survey conducted by Rakuten Insight in Hong Kong in July 2023. About 13 percent of respondents interacted with advertisements on social media platforms out of pure curiosity.

Reasons for clicking on advertisements on social media platforms in Hong Kong as of July 2023

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Release date

August 2023

Region

Hong Kong

Survey time period

July 13 to July 31, 2023

Number of respondents

2,329 respondents

Age group

16 years and older

Special properties

among those who are interested in viewing social media ads

Method of interview

Online survey

Supplementary notes

Original question: "Why do you click on social media advertisements? (choose up to 3 of the most relevant answers)"

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Social media advertising in South KoreaInternet usage in South KoreaAdvertising in the Asia-Pacific regionSocial media usage in South KoreaAdvertising in China
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