Internet users in China were more likely to click on social media ads that are entertaining, as confirmed by over two-thirds of respondents in a survey conducted by Rakuten Insight in China in July 2023. One in five respondents interacted with advertisements on social media platforms out of pure curiosity.
Reasons for clicking on advertisements on social media platforms in China as of July 2023
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Rakuten Insight. (August 2, 2023). Reasons for clicking on advertisements on social media platforms in China as of July 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1405908/china-reasons-for-clicking-on-social-media-ads/
Rakuten Insight. "Reasons for clicking on advertisements on social media platforms in China as of July 2023." Chart. August 2, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1405908/china-reasons-for-clicking-on-social-media-ads/
Rakuten Insight. (2023). Reasons for clicking on advertisements on social media platforms in China as of July 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1405908/china-reasons-for-clicking-on-social-media-ads/
Rakuten Insight. "Reasons for Clicking on Advertisements on Social Media Platforms in China as of July 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1405908/china-reasons-for-clicking-on-social-media-ads/
Rakuten Insight, Reasons for clicking on advertisements on social media platforms in China as of July 2023 Statista, https://www.statista.com/statistics/1405908/china-reasons-for-clicking-on-social-media-ads/ (last visited December 22, 2024)
Reasons for clicking on advertisements on social media platforms in China as of July 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1405908/china-reasons-for-clicking-on-social-media-ads/
