Personalized content has become increasingly important for the success of social media advertising, especially among female consumers. According to a 2023 survey conducted by Rakuten Insight in China, about 45 percent of female respondents stated that they were only interested in viewing social media ads that are customized to their interests or likes, slightly higher than their male counterparts. About 42 percent of male respondents could accept such sponsored advertisements because the use of social media platforms is free, compared to only a third of female respondents saying so.
Reasons for looking at advertisements on social media platforms in China as of July 2023, by gender
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Rakuten Insight. (August 2, 2023). Reasons for looking at advertisements on social media platforms in China as of July 2023, by gender [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1405904/china-reasons-for-seeing-social-media-ads-by-gender/
Rakuten Insight. "Reasons for looking at advertisements on social media platforms in China as of July 2023, by gender." Chart. August 2, 2023. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1405904/china-reasons-for-seeing-social-media-ads-by-gender/
Rakuten Insight. (2023). Reasons for looking at advertisements on social media platforms in China as of July 2023, by gender. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1405904/china-reasons-for-seeing-social-media-ads-by-gender/
Rakuten Insight. "Reasons for Looking at Advertisements on Social Media Platforms in China as of July 2023, by Gender." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1405904/china-reasons-for-seeing-social-media-ads-by-gender/
Rakuten Insight, Reasons for looking at advertisements on social media platforms in China as of July 2023, by gender Statista, https://www.statista.com/statistics/1405904/china-reasons-for-seeing-social-media-ads-by-gender/ (last visited November 18, 2024)
Reasons for looking at advertisements on social media platforms in China as of July 2023, by gender [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1405904/china-reasons-for-seeing-social-media-ads-by-gender/
