According to a 2023 survey conducted by Rakuten Insight in Hong Kong, about 35 percent of female respondents said they were interested in viewing social media ads for good products discounts or offers, slightly higher than their male counterparts. A higher proportion of male respondents could accept such sponsored advertisements because the use of social media platforms is free.
Reasons for looking at advertisements on social media platforms in Hong Kong as of July 2023, by gender
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Rakuten Insight. (August 2, 2023). Reasons for looking at advertisements on social media platforms in Hong Kong as of July 2023, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1405901/hong-kong-reasons-for-seeing-social-media-ads-by-gender/
Rakuten Insight. "Reasons for looking at advertisements on social media platforms in Hong Kong as of July 2023, by gender." Chart. August 2, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1405901/hong-kong-reasons-for-seeing-social-media-ads-by-gender/
Rakuten Insight. (2023). Reasons for looking at advertisements on social media platforms in Hong Kong as of July 2023, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1405901/hong-kong-reasons-for-seeing-social-media-ads-by-gender/
Rakuten Insight. "Reasons for Looking at Advertisements on Social Media Platforms in Hong Kong as of July 2023, by Gender." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1405901/hong-kong-reasons-for-seeing-social-media-ads-by-gender/
Rakuten Insight, Reasons for looking at advertisements on social media platforms in Hong Kong as of July 2023, by gender Statista, https://www.statista.com/statistics/1405901/hong-kong-reasons-for-seeing-social-media-ads-by-gender/ (last visited December 22, 2024)
Reasons for looking at advertisements on social media platforms in Hong Kong as of July 2023, by gender [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1405901/hong-kong-reasons-for-seeing-social-media-ads-by-gender/
