Personalized content has become increasingly important for the success of social media advertising, especially among female consumers. According to a 2023 survey conducted by Rakuten Insight in Taiwan, about 43 percent of female respondents said they were only interested in viewing social media ads that are customized to their interests or likes. In comparison, only 38 percent of male respondents shared the same sentiment.
Reasons for looking at advertisements on social media platforms in Taiwan as of July 2023, by gender
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Rakuten Insight. (August 2, 2023). Reasons for looking at advertisements on social media platforms in Taiwan as of July 2023, by gender [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1405896/taiwan-reasons-for-seeing-social-media-ads-by-gender/
Rakuten Insight. "Reasons for looking at advertisements on social media platforms in Taiwan as of July 2023, by gender." Chart. August 2, 2023. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1405896/taiwan-reasons-for-seeing-social-media-ads-by-gender/
Rakuten Insight. (2023). Reasons for looking at advertisements on social media platforms in Taiwan as of July 2023, by gender. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1405896/taiwan-reasons-for-seeing-social-media-ads-by-gender/
Rakuten Insight. "Reasons for Looking at Advertisements on Social Media Platforms in Taiwan as of July 2023, by Gender." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1405896/taiwan-reasons-for-seeing-social-media-ads-by-gender/
Rakuten Insight, Reasons for looking at advertisements on social media platforms in Taiwan as of July 2023, by gender Statista, https://www.statista.com/statistics/1405896/taiwan-reasons-for-seeing-social-media-ads-by-gender/ (last visited November 05, 2024)
Reasons for looking at advertisements on social media platforms in Taiwan as of July 2023, by gender [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1405896/taiwan-reasons-for-seeing-social-media-ads-by-gender/
