Internet users in Hong Kong were more interested in social media ads with product deals or personalized content, as confirmed by about a third of respondents in a 2023 survey conducted by Rakuten Insight in Hong Kong. On the contrary, over one in five respondents expressed their wish not to see sponsored advertisements on social media platforms.
Reasons for looking at advertisements on social media platforms in Hong Kong as of July 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (August 2, 2023). Reasons for looking at advertisements on social media platforms in Hong Kong as of July 2023 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1405886/hong-kong-reasons-for-seeing-social-media-ads/
Rakuten Insight. "Reasons for looking at advertisements on social media platforms in Hong Kong as of July 2023." Chart. August 2, 2023. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1405886/hong-kong-reasons-for-seeing-social-media-ads/
Rakuten Insight. (2023). Reasons for looking at advertisements on social media platforms in Hong Kong as of July 2023. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1405886/hong-kong-reasons-for-seeing-social-media-ads/
Rakuten Insight. "Reasons for Looking at Advertisements on Social Media Platforms in Hong Kong as of July 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1405886/hong-kong-reasons-for-seeing-social-media-ads/
Rakuten Insight, Reasons for looking at advertisements on social media platforms in Hong Kong as of July 2023 Statista, https://www.statista.com/statistics/1405886/hong-kong-reasons-for-seeing-social-media-ads/ (last visited November 03, 2024)
Reasons for looking at advertisements on social media platforms in Hong Kong as of July 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1405886/hong-kong-reasons-for-seeing-social-media-ads/