Internet users in China were more interested in social media ads with product deals or personalized content, as confirmed by over 43 percent of respondents in a survey conducted by Rakuten Insight in China in July 2023. On the contrary, one in five respondents did not want to see sponsored advertisements on social media platforms.
Reasons for looking at advertisements on social media platforms in China as of July 2023
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Rakuten Insight. (August 2, 2023). Reasons for looking at advertisements on social media platforms in China as of July 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1405876/china-reasons-for-seeing-social-media-ads/
Rakuten Insight. "Reasons for looking at advertisements on social media platforms in China as of July 2023." Chart. August 2, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1405876/china-reasons-for-seeing-social-media-ads/
Rakuten Insight. (2023). Reasons for looking at advertisements on social media platforms in China as of July 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1405876/china-reasons-for-seeing-social-media-ads/
Rakuten Insight. "Reasons for Looking at Advertisements on Social Media Platforms in China as of July 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1405876/china-reasons-for-seeing-social-media-ads/
Rakuten Insight, Reasons for looking at advertisements on social media platforms in China as of July 2023 Statista, https://www.statista.com/statistics/1405876/china-reasons-for-seeing-social-media-ads/ (last visited December 21, 2024)
Reasons for looking at advertisements on social media platforms in China as of July 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1405876/china-reasons-for-seeing-social-media-ads/
