According to a survey in China in May 2023, approximately 63 percent of advertisers reported getting ad placement information from colleagues and acquaintance. Platform visibility, target audience, and cost-effectiveness were the top criteria for making ad placement decisions.
Leading channels for getting information on ad placement among advertisers in China as of May 2023
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36Kr. (June 12, 2023). Leading channels for getting information on ad placement among advertisers in China as of May 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1405554/china-leading-information-channels-for-ad-placement/
36Kr. "Leading channels for getting information on ad placement among advertisers in China as of May 2023." Chart. June 12, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1405554/china-leading-information-channels-for-ad-placement/
36Kr. (2023). Leading channels for getting information on ad placement among advertisers in China as of May 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1405554/china-leading-information-channels-for-ad-placement/
36Kr. "Leading Channels for Getting Information on Ad Placement among Advertisers in China as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1405554/china-leading-information-channels-for-ad-placement/
36Kr, Leading channels for getting information on ad placement among advertisers in China as of May 2023 Statista, https://www.statista.com/statistics/1405554/china-leading-information-channels-for-ad-placement/ (last visited December 22, 2024)
Leading channels for getting information on ad placement among advertisers in China as of May 2023 [Graph], 36Kr, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1405554/china-leading-information-channels-for-ad-placement/
