In the financial year 2022, the Indian e-commerce startup, WOW Skin Science spent over 55 percent of its operating revenue on advertising and marketing which was the highest ad spend-to-revenue ratio among the surveyed soonicorns. On the other hand, although boAt had the highest revenue among all the soonicorns its ad spending-to-revenue share was negligible.
As the term suggests, soonicorns are start-ups that are soon to become unicorns. While unicorns have a value of over one billion U.S. dollars, a soonicorn is in the process of achieving a one-billion asset valuation.
Advertising expenditure of e-commerce soonicorn as a share of operations revenue in India in financial year 2022
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Advertising expenditure of e-commerce soonicorn as a share of operations revenue in India in financial year 2022
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Inc42. (April 6, 2023). Advertising expenditure of e-commerce soonicorn as a share of operations revenue in India in financial year 2022 [Graph]. In Statista. Retrieved April 08, 2025, from https://www.statista.com/statistics/1405497/india-ad-spend-of-e-commerce-soonicorns-as-a-share-of-operations-revenue/
Inc42. "Advertising expenditure of e-commerce soonicorn as a share of operations revenue in India in financial year 2022." Chart. April 6, 2023. Statista. Accessed April 08, 2025. https://www.statista.com/statistics/1405497/india-ad-spend-of-e-commerce-soonicorns-as-a-share-of-operations-revenue/
Inc42. (2023). Advertising expenditure of e-commerce soonicorn as a share of operations revenue in India in financial year 2022. Statista. Statista Inc.. Accessed: April 08, 2025. https://www.statista.com/statistics/1405497/india-ad-spend-of-e-commerce-soonicorns-as-a-share-of-operations-revenue/
Inc42. "Advertising Expenditure of E-commerce Soonicorn as a Share of Operations Revenue in India in Financial Year 2022." Statista, Statista Inc., 6 Apr 2023, https://www.statista.com/statistics/1405497/india-ad-spend-of-e-commerce-soonicorns-as-a-share-of-operations-revenue/
Inc42, Advertising expenditure of e-commerce soonicorn as a share of operations revenue in India in financial year 2022 Statista, https://www.statista.com/statistics/1405497/india-ad-spend-of-e-commerce-soonicorns-as-a-share-of-operations-revenue/ (last visited April 08, 2025)
Advertising expenditure of e-commerce soonicorn as a share of operations revenue in India in financial year 2022 [Graph], Inc42, April 6, 2023. [Online]. Available: https://www.statista.com/statistics/1405497/india-ad-spend-of-e-commerce-soonicorns-as-a-share-of-operations-revenue/
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