According to a survey on search engines in China conducted in May 2023, approximately 65 percent of advertisers chose to place ads simultaneously on search engines on PC and mobile devices. In general, the prospect of advertising on mobile was more favorable.
Distribution of search engine advertising placements in China as of May 2023, by device
Characteristic
Share of advertisers
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36Kr. (June 12, 2023). Distribution of search engine advertising placements in China as of May 2023, by device [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1405493/china-ad-placement-options-in-search-engines/
36Kr. "Distribution of search engine advertising placements in China as of May 2023, by device." Chart. June 12, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1405493/china-ad-placement-options-in-search-engines/
36Kr. (2023). Distribution of search engine advertising placements in China as of May 2023, by device. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1405493/china-ad-placement-options-in-search-engines/
36Kr. "Distribution of Search Engine Advertising Placements in China as of May 2023, by Device." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1405493/china-ad-placement-options-in-search-engines/
36Kr, Distribution of search engine advertising placements in China as of May 2023, by device Statista, https://www.statista.com/statistics/1405493/china-ad-placement-options-in-search-engines/ (last visited August 25, 2024)
Distribution of search engine advertising placements in China as of May 2023, by device [Graph], 36Kr, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1405493/china-ad-placement-options-in-search-engines/
