Usage of online and offline shopping channels for skincare and makeup Australia 2022

Published by Statista Research Department, Jan 8, 2024
According to a survey conducted in March 2022 among consumers in Australia, just over 55 percent of respondents used only physical stores to research and purchase skincare and makeup products. In comparison, around 17 percent of those surveyed used only online channels for skincare and cosmetic product research and purchasing.

Usage of online and offline shopping channels for skincare and makeup in Australia in the three months to March 2022

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Release date

July 2022

Region

Australia

Survey time period

March 16, 2022 to March 25, 2022

Number of respondents

1,004 respondents

Age group

18 years and older

Special properties

weighted to match the Australian general population

Supplementary notes

Survey questions: Which best describes how you have researched the following categories over the last 3 months? And what best describes how you have purchased the following categories over the last 3 months?

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