Leading storytelling ingredients in marketing in the UK 2023

Published by Statista Research Department, Dec 6, 2024
During a 2023 survey, 78 percent of responding marketing decision-makers from the United Kingdom stated they felt personal/human-first messaging was a key element of storytelling. Creating an emotial response ranked first, named by 79 percent of respondents.

Leading storytelling ingredients according to marketers in the United Kingdom as of July 2023

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Sources

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Release date

June 2023

Region

United Kingdom

Survey time period

as of July 2023

Number of respondents

250 respondents

Special properties

among brand-building decision makers across brands, media and creative agencies

Supplementary notes

The source does not provide information about the date of survey. The date provided is the release date.

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